Over the past year, we've been steadily improving Picturo - not just with shiny new features, but with meaningful upgrades across the board. From better user experiences and improved discoverability, to a stronger foundation behind the scenes, here's a full look at what’s new.
Continuous Delivery, Continuous Improvement
First things first: Picturo runs on a CI/CD pipeline, which means we’re able to ship improvements fast, test efficiently, and respond to user feedback in real-time. Whether it’s a bug fix or a new feature, we’re deploying updates smoothly and often - without downtime.
Performance & Cloud Architecture Upgrades
We’ve significantly improved performance across the platform, from load times to smoother browsing on both desktop and mobile. Behind the scenes, we restructured the cloud architecture for better scalability and reliability - laying the groundwork for long-term growth. And with the addition of Server-Side Rendering (SSR), Picturo now delivers content faster and improves visibility in search engines - giving the photographers even more reach.
New: Profile List View on the Map
The interactive photographer map just got more powerful. In addition to seeing nearby photographers on the map, you can now view them in a clean, scrollable list view, perfect for quickly browsing profiles, comparing styles, and finding the right person for your shoot.
Voucher Codes for Bookings
Planning a shoot just got more flexible. The booking system now supports voucher codes, making it easier to run promotions, offer discounts, or share personalized codes with clients.
Smarter Hotspots for Photo Locations
We’ve made major improvements to map hotspots - those helpful indicators that highlight scenic or interesting locations. They now offer more detailed context, better accuracy, making it easier than ever to scout great spots for your next photo shoot.
Say Hello to Picturo's New Blog
Picturo will now publishing regularly with the launch of the Blog! Expect updates, inspiration, tutorials, and spotlights on the amazing photographer community - all in one place.
SEO & Content Overhaul
We’ve reworked much of the on-site content to improve clarity and user experience - and with a strong focus on SEO best practices. As a result, Picturo is now more discoverable in search engines, helping photographers get seen and clients find the right fit faster.
Improved Admin Tools
Behind the scenes, the admin dashboard has seen major upgrades. We've streamlined workflows, enhanced data visibility, and made it easier for the support team to assist users quickly and effectively.
Integrated Stripe for Seamless Payments
To power the growing platform, we’ve integrated Stripe as Picturo's primary payment provider. This enables secure, reliable transactions and opens the door for more advanced features like real-time payouts, subscriptions, and international payments in the future.
Permanent Security Updates
Security is not a one-time checkbox - it’s an ongoing commitment. We've implemented permanent automated security updates, making sure Picturo stays safe, stable, and compliant with industry standards at all times.
In Summary: Picturo, Evolved
This past year wasn’t just about adding features - it was about making Picturo a platform that can scale, adapt, and grow. From architecture to UX, we’ve made improvements that support both the photographers building their business and the clients seeking creative professionals.
If you haven’t explored Picturo in a while, now’s the time to dive back in.
